DELIVERY
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This scenario video shows a typical user journey from the CSA to consumer. The increasing demand for quality and variety in our diets has exhausted our global food resources. A hopeful upturn in local farming has alleviated some of the burden, but local vendors are often overlooked for the convenience of large supermarkets.
PACKAGING
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All food is packaged & delivered in reclaimed wooden crates that vary in size depending on the consumer's level of subscription. All crates are delivered at the beginning of the week, hand-packed with goods. The next week, a hopefully empty crate is swapped out with the next week's fresh ingredients. Included in each week's delivery are suggested recipes that correlate with the week's ingredients.
VISUALS
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Visual language is used in conjunction with overall system and touch points. These Icons & Landscapes were used across platforms such as website, catalogue, nutrition app, and various print material. A lot of these visuals were created collaboratively with Zoë Symon.
NUTRITION
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Designed to help consumers keep best track of their nutritional intake, the mobile application was designed to be integrated into the service, creating a simple easy framework to monitor, track, and inform food decisions. A bank of ingredients would be stored within the application that correlate with both with the season of year and ingredients included in your weekly subscription.
